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Blue Meadow Brands partnered with DSM-Firmenich to create three fruity, floral and gourmand scents.
December 1, 2025
By: Melissa Meisel
Plush toy sensation Squishmallows is squishing its way into the fragrance category with a big launch at Ulta stores. In partnership with Blue Meadow Brands, Squishmallows rolled out Squishmallows Fragrances. The debut collection comprises three mood-boosting scents in fruity, floral and gourmand inspired by the brand’s iconic characters. All Squishmallows Fragrances are available at Ulta Beauty stores nationwide and Ulta.com. According to the retailer, one Squishmallows Fragrance ...
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